Discover the new era of digital health.

Metabolic + Hormonal + Longevity care.

Our digital health system unites our telehealth brands, clinicians, compounding pharmacy, and lab testing through one shared technology and AI layer - for a seamless patient experience.

See how it works

100,000+ lives impacted through our brands

Meeting the patient where they are

Accessible end-to-end care for all

From any device,
on their schedule.

We connect people to the help they need on their terms.

In one connected experience.

Through our system, you can move from first question to visit, prescription, medication, and follow‑up.

Effective, reliable, and affordable.

Telehealth visits, licensed clinicians, compounding pharmacies, and lab services work together behind the scenes creating care.

Meet Our Brands

One system.
Digitally integrated.

Innovative pharmacy compounding held to the highest standards.

Proactive care for women’s weight, hormones, and long-term health.

Proactive care for men’s weight, hormones, and long-term health.

Our shared physician network delivering clinical excellence at scale.

See how our model compares

Welcome to the New Era of Healthcare

Our digital
health system
Traditional
healthcare
CARE DELIVERY
Telehealth visits
PAYMENT METHOD
Cash pay membership, upfront pricing
MEDICATION TREATMENT
Compounded meds, lifestyle modification
CARE TEAM
Provider, Pharmacist + AI support
SUPPORT TOOLS
Built-in nutrition, exercise, mental health
ACCESS SPEED
Immediate Access
EXPERIENCE
One connected journey

How our system works

BECOME A MEMBER

Choose Brello (women) or HelloWellness (men), then pick a membership for weight, hormones, or longevity care.

MEET YOUR MEDICAL PROVIDER

Complete a short intake and meet a licensed provider by Telehealth. They review your history and may order lab testing.

RECEIVE YOUR PROTOCOL

If you qualify, your provider approves a personalized protocol and prescription. Your compounded medication is prepared and shipped, with updates in the app.

FOLLOW YOUR PLAN

Inside the Brello or HelloWellness app, you’ll find everything you need in one place: your protocol, medication info, refills, tracking, and dose logging. Plus access to a virtual wellness studio for fitness on the go.

DISCOVER A NEW YOU

With consistency over time, many members start to feel real progress; more energy, less brain fog, hitting their weight goals, more muscle mass, etc, we're here for you at every step of the way.
Eligibility and results vary

Coverage in 35+ states and expanding

Frequently Asked Questions

What is Allia Health Group?

Allia Health Group (or AHG) is a digital health system and the parent organization for Southend Pharmacy, Brello, HelloWellness, and Allia Care. Our focus is providing metabolic, hormonal, and longevity care.

What is a Digital Health system?

A group of organizations in health care unified by a shared technology and AI layer that can provide end to end care to specific target populations in one seamless patient journey.

Does Allia Health Group provide health care services?

No. Our brands do.

In what verticals do AHG’s brands operate?

Longevity, hormonal, and metabolic care

What brands does AHG own?

Southend Pharmacy, a 503A compounding pharmacy. Brello Health, a women’s health and wellness direct-to-consumer telehealth brand. HelloWellness, the male equivalent of Brello. Allia Care, an EHR + network of providers.

What services does AHG’s digital health system offer?

Through our digital health system Americans looking for longevity, metabolic, or hormonal care can get access to telehealth services, clinical support, sterile and non-sterile compounded medications, access to lab testing at CLIA-certified laboratories, plus many other services that are not inclusive of traditional healthcare such as nutrition advice, virtual wellness classes, doctor-prescribed longevity protocols, fast-shipping, and world-class customer service.

In what states does AHG operate?

We operate in 35 states. You can check out which ones in the map above.